Master Animation
A single modular animation was created to celebrate Dyson's 25-year anniversary in Japan. Six key Dyson products were selected - including the launch of their 360 Vis Nav Robot vacuum, Dyson Zone headphones and new ceramic pop colourways for Supersonic and Airwrap. This video was carefully designed to ensure it was a very flexible marketing asset that could be used not only on the large outdoor screen but also throughout the press event on stage, within the exhibition space and at the launch party evening. It was also used on video walls across the Tokyo subway and all social media channels leading up to and during the event. The video was so well received that it has since been recommissioned in various formats in Dyson's flagship retail stores.
How the video was used on the exterior of the event building in Tokyo
Additional examples of how the master video and other imagery we had created were used within the event space
Early Concept Development
We chose to build a 3d replica scene to help James Dyson and Jake Dyson visualise how the final animation would look on the event building.