High-end technology company BGB Innovation returned to DW Studio to commission an engaging CGI video for their latest product range of fibre optic rotary joints. Gradual product reveals mixed with abstract light and data imagery provides an element of real excitement, professionalism and intrigue - cementing BGB's position as a technology leader.
The driving force for the overall theme of the video is the idea of uninterrupted rapid data transfer, showing the product's unique ability to seamlessly transfer the data's orientation from rotational to static. This formed the backbone of the video, cleverly communicated through various motion graphic techniques.
To fully drive home these messages, minimal but confident on-screen copy was used to support the emotive imagery. This presents a professional and balanced marketing video. Once again, DW Studio commissioned expert sound designers Zelig and worked with them to create a very impressive bespoke sound design to complement the visual action.
DW Studio: Full CGI Production
Zelig Sound: Sound design