What started out as an V10 online campaign project, and after gathering such great accolade from the creative team at Dyson and online response, it was recommissioned for a World-wide TV campaign to feature Dyson's current flagship V11. A fully CGI film to communicate to the consumer that Dyson are now purely focusing on cord-free vacuums and that the new V10 is the perfect blend of all their technology developments from over the years i.e. the 'Best Bits'. Mutiple versions were commissioned, each for specific markets. Great care and creativity was used to keep the action feeling the same but introducing the different product variation. Versions delivered included: Legacy cylinder products morphing into a big bin V11 with torque head on carpet, a small bin V11 with fluffyhead for hard floors and then each re-worked with a legacy upright product intro. All delivered across 27+3", 30" and 60" time formats. Topped off with stunning sound design by Zelig Sound and voice overs by Tamsin Greig.
