Launched globally in March 2016, the Dyson V8 is Dyson’s flagship cordless vacuum cleaner. The creative assets DW Studio produced are seen globally via online marketing, product packaging, large format advertising, and other marketing content. We work with Dyson on a regular basis supplying high-end static and video content for their marketing. This complex project was to create a vast range of consistent imagery for the launch of their new cordless vacuum the V8 under very tight time deadlines. - This brief was very vast and the website presentation shows only a small selection of what DW Studio delivered.
- Everything was supplied RGB and CMYK at A0 resolution
- Everything was specifically treated to work on (2 x) black and white backgrounds
- All product variations were identically treated
- Include technical images which show interior workings of the product
- The product imagery required colour variations for different makes of the product model and for varying markets. These images were required to seamlessly switch consistently, as consumers browsed online
These deliverables were packaged and delivered electronically direct to Dyson, ready to be used immediately in marketing and advertising promotions online and offline. The benefits of using CGI meant there was no need for them to cut out images, whilst the imagery were unaffected by exposure to fingerprints and dust.