SmoothSkin / Pure Unplugged

We were extremely honoured that SmoothSkin returned to DW for the third successive promotion video project, this time to promote their new 'Unplugged' product. A new game-changing product from SmoothSkin requiring an equally industry-changing video to help build excitement around its launch, whilst also educating the audience on the capabilities of the new cord-free product. The full creative process was undertaken from initial research idea generation, storyboards, animatics, wireframes, style-frames, proof of concept animations...through to the final treatment seen below. All to ensure the final video was on point and as effective as possible.

Smoothskin Unplugged Promo Video