Smoothskin Unplugged Promo Video
Key Visuals
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/3593bfd4-ef73-4b2c-beff-6c3432227330_rw_1920.jpg?h=4b81db468b944ea46b300fac2ca37d4b)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/83c38a63-80aa-4939-b52f-378524c877b1_rw_1920.jpg?h=0ca50b9e4d4cec8a9cf2b55fb093c1d1)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/316e3a0c-c33f-4646-918a-dac6e7f41dba_rw_1920.jpg?h=5a16276a6f4393710337d58f9231a1ac)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/61710050-2300-40d2-b1e7-bf6769fa43e9_rw_1920.jpg?h=9a3674d78c97ccf7eab552b1649b145d)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/0a513977-12b4-496c-85d1-9d987cbb46ca_rw_1200.jpg?h=d5343522052662a08fe63fbebab6741f)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/43a67322-382b-418e-b745-602bc17de74e_rw_1920.jpg?h=0a112b64f190866ba41272f035726217)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/c3d39d2b-568f-42aa-b1d9-4a1a9838dad3_rw_1920.jpg?h=132e076000c462d7f9cc422c73b00996)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/6702673c-9539-4f7c-ab7e-f22c7bd71258_rw_1920.jpg?h=5f0dda6fe0391af89182579635297796)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/b0e34f4f-0904-40b7-b1ba-f0285c6c16ad_rw_1920.jpg?h=f62ed318843cd9134a66a70d1094693d)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/f2f52bbf-f96c-476b-9b8c-56aaf3c5307e_rw_1920.jpg?h=8ca98d6545b30b4591356de773ed1fea)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/04844919-394f-4463-b56b-79be9a306aa7_rw_1920.jpg?h=29b9b87adbb37fe851de5dda6a89d6ea)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/4e9f2a54-9031-47b6-8409-c7892534fabd_rw_1920.jpg?h=929d2310bb57ec0542b4b4b87eaa988f)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/8f6cdda4-b2f0-40d7-a52c-714150aff733_rw_1920.jpg?h=58137bca2159a0fe84284ae670c3dc31)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/c26937dd-1500-4a4e-8b5a-682dbc33438a_rw_1920.jpg?h=20336696b14f0054c123c5baa1dd337c)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/c0a9482a-2256-47fe-b5b4-2de43cd50ce3_rw_1920.jpg?h=8302f56f1d9427cb84b1062308120861)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/cdd633fb-4a50-4d82-abac-1a04c0ae1555_rw_1920.jpg?h=c7031572af8b2a320ccec1a2a56657d2)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/1bd31930-efc0-4c8d-92d1-6eb78aa93029_rw_1920.jpg?h=217afc52a29330a4a956eee121e79b17)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/1f80f1cb-c192-4344-8d97-dd66137d9297_rw_1920.jpg?h=b46b78d7710837b1bcd4ae472f809c0c)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/2558b527-9aab-4c7c-85d8-5454de74b3b6_rw_1920.jpg?h=c79b2422991bd30575fc1cd630be1b2e)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/273233c0-24b1-4fe6-8d37-29495d43aeb0_rw_1920.jpg?h=afce980e5a8be256437d0585592a3e3a)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/ac7ee535-bdfb-4ff7-89da-b20c2c900cf5_rw_1920.jpg?h=ea488975e75f26ff5c83cf18b85b7be8)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/f7be5a7c-2ae2-416e-8243-0f0042837478_rw_1920.jpg?h=e6712785b52fd95c6daaaef6ac76a05a)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/5ea24845-49fc-48ff-8d56-ba2eab18cd9d_rw_1920.jpg?h=903903fc5a35229e30aab567f2219172)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/76768fe9-a942-401d-8495-cae3ff1af752_rw_1920.jpg?h=41918a43052498b826fb2e82d14729af)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/00529aba-c8f2-4a9a-931b-8137ed62396f_rw_1920.jpg?h=7579a5a0ff9239db5935c307b5e87090)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/2b31cae2-fd0b-4366-8e9f-f38b7ecc5f6d_rw_1920.jpg?h=f74423a1fe4a50c9ca743e71b49d5090)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/fb74e0bc-53e2-4276-bafe-9029a6f05f52_rw_1920.jpg?h=b56cf4d785f90237dd185797e080bff4)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/a058ad39-14b0-44fb-9c2b-087b1c577eb3_rw_1920.jpg?h=c68dae7dca19a00e8b6caa5f052e7d85)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/8046583e-19ff-46e2-848d-2e57d268a1f5_rw_1920.jpg?h=f01215337a91073c9152f8a8e97cfea2)
Loops
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/05b421cc-44ce-483a-9812-387a07a3aee3_rw_1200.gif?h=cca0354f890a2b9de289287f10bd62b1)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/e0681d8f-2d9d-42c2-8501-1a23277638d8_rw_600.gif?h=dd4ba85370264b39ff00a78a672dfc9d)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/6ebbefaf-3d39-47e5-b081-175eec48cb4a_rw_600.gif?h=69c87b9beecef395c88fc64ea3f81c15)
Storyboard Development
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/994872ef-20bb-4ffd-bce8-3b7e58d386aa_rw_3840.jpg?h=d00111debcd0a35e72feb15e4e075f73)
The Process - Storyboard / Wireframe / Reality
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/b596486d-b39c-4f10-af75-a6af082781ab_rw_1920.jpg?h=0e43bb9a822418db8c4c3422b4f0a321)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/40bcb843-b7ae-42ea-acc2-be80e84aaf60_rw_1200.gif?h=88a8889e3a315d9c935a76975f06d2eb)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/05c6932d-ae27-43d7-836f-41946d780642_rw_1200.gif?h=e16a3266329f486869d47909afd1add8)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/a61aa19a-7652-4c5e-b6c9-aa97bf241f93_rw_1920.jpg?h=543f72b9465b937d365a6960fe25d8e6)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/5875e1f4-1716-4ebb-a40f-cbdcf5caef59_rw_1200.gif?h=857822fb7d6c90495b460ca13af29b32)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/3c346f92-f5c9-4990-9b70-13bc7e105a9b_rw_1200.gif?h=00a938cd91084417a4a246995d301ca8)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/10c2232d-65e1-4d1c-8e2f-d02648aaa58a_rw_1920.jpg?h=716ecfe17be24a271b0abfa93576e81e)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/8b8fb780-7670-4fd6-92a6-440cc5f0cd07_rw_1200.gif?h=c0f04915152b4a207e8c21e5fbe3ddae)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/579c4714-4ea5-4463-a302-f44a3b6fe526_rw_1200.gif?h=0e170483e63c121daa81c8afcb416af2)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/7db359ac-8d45-4a6b-be26-f5fb46b198b7_rw_1920.jpg?h=d42f210a759c86ed93ebba8f3a544ec1)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/a2fe2bbe-954e-4dad-a9b7-24c8032b9eb6_rw_1200.gif?h=5780471b55a90169aa3d28940642634e)
![](https://cdn.myportfolio.com/2c636af3129e762bbed875fd117653ec/9c098c5e-e20f-4b37-82cb-fdc01ece7755_rw_1200.gif?h=d80b19b508b5d3ccaac697bcd929a855)
Wireframe Version 1
Smoothskin Final Video
We were extremely honoured that SmoothSkin returned to DW for the third successive promotion video project, this time to promote their new 'Unplugged' product. A new game-changing product from SmoothSkin requiring an equally industry-changing video to help build excitement around its launch, whilst also educating the audience on the capabilities of the new cord-free product. The full creative process was undertaken from initial research idea generation, storyboards, animatics, wireframes, style-frames, proof of concept animations...through to the final treatment seen below. All to ensure the final video was on point and as effective as possible.