Babcock International approached DW Studio to produce an informative teaser video for their new innovative 120m frigate, the Arrowhead 120. Following several, highly sensitive and classified meetings with Babcock’s senior team, complex key messages were communicated by engaging animation sequences.
Unique, digital CGI visuals were developed to convey themes of cutting edge innovation and the high level of technology that the frigate delivers. DW Studio commissioned expert sound designers Zelig and worked with them throughout the collaborative process to produce an equally captivating backing track and sound design.
The teaser video was used as the official launch of the configurable Arrowhead 120 at DSEI, the leading defence and security event in London’s ExCeL, based at Royal Victoria Dock. A further main video is also now planned to build on messages of the teaser video.
Arrowhead 120 CGI renderings were favoured so much by the strategic development team, that they were incorporated into exhibition roller banners, corporate literature and even promotional presentation books with built-in video screens playing the teaser. The animation was even shown hourly on a large marketing screen at the high profile event.
DW Studio: Full CGI Production
Zelig Sound: Sound design