Sporttape / CG Products

Product experts SPORTTAPE approached DW Studio to visualise their entire new range of physiotheraphy tapes for the sports and leisure industry through computer-generated imagery. Through careful and skilful project management, DW Studio successfully delivered a harmonious CGI set of static images for all products and colour options. The benefits of using CGI over traditional photography meant every image created is 100% identical in terms of positioning and lighting. Interchanging between each product and unique colour variation delivers a consistent marketing experience. As the product range is largely sold online through SPORTTAPE's own online store and through many distributors, the computer-generated image stills were optimised for online e-commerce use. In addition, high resolution images were provided for use with print-based marketing.