DW Studio worked with Arkonik to create an online showcase of luxurious vehicle stock, including all optional extras combinations. Each Land Rover Defender configuration option was delivered fully through CGI from the ground up. These were then utilised as a high-end "Configurator" retail tool on Arkonik's website, delivering an interactive 'real-time' experience for their customers researching online. This allowed Arkonik to improve sales conversions through a digitalised dealership experience.
Our vast experience of working with innovative companies has refined our workflow. This project is another example of how our processes have evolved to deliver the best possible results. In this case, by working very closely with the in-house team, the maximum number of combinations were achieved using the minimum image assets. Highly considered static renders, powered the retail configurator to rapidly deliver an engaging user experience.