HORIBA MIRA is a global provider of pioneering engineering, research and test services to the automotive industry. After the success of our promotional CGI video for MIRA's 'Connected and Autonomous Vehicles' department, we were commissioned to create a new video campaign to launch MIRA's new Vehicle Resilience facility - V-RES. To build excitement towards to the launch date, we developed a 45 second CGI teaser video, packed full of key messages, action and drama. It was important to communicate the major USP's of the facility in a quick and engaging way. With the facility still being built, we took an abstract approach to represent the facility and it's capabilities. We created a scenario that shows a generic vehicle being put through a series of stringent testing environments and development stages. The video concludes with the car and it's components now 'resilient' in their design, as the car rolls out - now safe, resilient and ready for production. Credits: Full CGI Production: DW Studio Sound Design: Zelig Sound
