DW Studio partnered with Dyson to deliver a full suite of high-end CGI for the new Dyson OnTrac™ headphones. From hero visuals and detailed technology imagery to more than 270 colour and component variants for Dyson’s online configurator, every element was lit, textured, rendered and retouched in-house to Dyson’s exacting standards. Produced in ultra-high resolution and under demanding timelines, the project showcases our decade-long relationship with Dyson and our expertise in creating striking, precision-engineered product imagery.
Deliverables:
Tech Assets
1x 90s Tech Film
1x Looping Tech Sequence
3x Tech Focused Images
2x Audio Plume Animation at 10k
1x 90s Tech Film
1x Looping Tech Sequence
3x Tech Focused Images
2x Audio Plume Animation at 10k
Hero Imagery
10x Hero Imagery SKU's
10x 3Q Hero Imagery SKU's
10x Cap Variants
9x Cushions Variants
2x Accessories Images
10x Hero Imagery SKU's
10x 3Q Hero Imagery SKU's
10x Cap Variants
9x Cushions Variants
2x Accessories Images
Online Configurator Assets
3x Base Product SKUs
10x Cap Variants
9x Cushions Variants
270x Looping Sequences (Every Colour Combination)
3x Base Product SKUs
10x Cap Variants
9x Cushions Variants
270x Looping Sequences (Every Colour Combination)
Dyson OnTrac™ - Tech Video (90 seconds)
Dyson OnTrac™ - Hero Imagery
Hero SKU Imagery
Hero Imagery On Black - Launch Combos
Hero Imagery - Interchangeable Ear Caps
Hero Imagery - Interchangeable Ear Cushions
360 Hero Imagery for Online Configurator (270 combinations)
Hero Imagery - Accessories
Tech Imagery
Hero Tech Image
Tech Imagery - Active Noise Cancelation
Tech Imagery - Sound Fidelity
Tech Imagery - ANC and Sound Fidelity Cinemagraph
Launch Teaser - Audio Fidelity
(Created in-house by Dyson using our Audio Plume Asset)
(Created in-house by Dyson using our Audio Plume Asset)
How our assets where used
