DW Studio worked with Cox Marine to create high resolution CGI renders that would help launch the CXO300 at this year’s Seawork event. The CGI image stills were then developed into an interactive 360 degree demonstration app, with a bespoke user interface for the iPad Pro.
This enabled visitors at the Cox Powertrain exhibition stand to get a truly remarkable close-up view of the outboard, with an enhanced interactive experience. It even includes a customization feature, allowing various colour combinations to be interchanged easily. The high-end CGI renders were also used for marketing within Cox Marine's corporate brochures, social media promotion and exhibition design.