Revealing the craft, engineering and intelligence inside Dyson’s robot vacuum
For the Dyson 360 Vis Nav™ Robot Vacuum Cleaner, DW Studio developed a crafted visual approach for “Origins of Engineering”, translating complex internal technology into a hybrid of hand-drawn technical illustration and high-end CGI. Every visual decision relied on understanding how each component worked, functioned and had been designed. Built from orthographic references, sketch lines, handwritten notes, measurements and radiuses, each composition began from a central circle, subtly reflecting Dyson’s design language. Airflow, sensing, navigation and mechanical movement were translated into the drawing style, making invisible technologies feel clear, crafted and intelligent.
For the Dyson 360 Vis Nav™ Robot Vacuum Cleaner, DW Studio developed a crafted visual approach for “Origins of Engineering”, translating complex internal technology into a hybrid of hand-drawn technical illustration and high-end CGI. Every visual decision relied on understanding how each component worked, functioned and had been designed. Built from orthographic references, sketch lines, handwritten notes, measurements and radiuses, each composition began from a central circle, subtly reflecting Dyson’s design language. Airflow, sensing, navigation and mechanical movement were translated into the drawing style, making invisible technologies feel clear, crafted and intelligent.
The project covered the motor, side actuator, filter, 360° vision camera, graphics card, wheels and suspension, cyclone pack, and brush bar. Each visual moved from a 2D orthographic world into a dimensional hand-drawn CGI space, before resolving into the final realistic product or component reveal. The full suite was delivered across Blue and Nickel, and Nickel and Copper, with consistency across lighting, materials, colourways, annotation style and finish.
High-Resolution Imagery
All 15s CG Films
15s CG Film - Cyclones
15s CG Film - Actuator
15s CG Film - Brush Bar
15s CG Film - 360 Camera
15s CG Film - GPU
15s CG Film - Motor
Looping Hero Asset
How the films were used in retail settings - John Lewis
