DW Studio was tasked with visualising JD Products’ most recent new development in static and moving image forms which could be distributed in a variety of mediums to help promote its revolutionary functionality and outstanding beauty. We delivered two video versions - one featuring the uplight version of the product and the second featuring the downlight version. The videos successfully communicated Ariel's USP's and then continue to visualise the lights in full CGI contextual scenes. The two videos were played simultaneously on TV screens at Jake Dyson Product events across the world. We also supplied a range of high-resolution static imagery in a variety of finishes and states. These were used across the internet and for various large scale print based projects, including the beautiful Ariel brochure.
