Ansell Lighting / Multiray

Following on from the video for the award-wining Orbio 360, Ansell Lighting returned to DW Studio for a video to be produced for their latest innovation, the MultiRAY - a compact LED that can be used in low and high bay ceilings. DW Studio created realistic, fully CGI scenes to demonstrate the lighting product in all its glory, from a modern retail scene, to a large industrial warehouse. A multitude of USPs were communicated with eye-catching animated graphics, along with a complementary, dramatic music score. The animated video is used as a sales tool for an international audience and so had to convey as visually as possible the features and benefits, with as little additional annotations as possible. High resolution stills were also provided for use in Ansell Lighting’s branding and literature.