DW Studio is proud to have partnered with Grohe, a leading name in luxury bathroom and kitchen fittings, to deliver a broad and ambitious suite of CGI content centred around the theme of Aqua Intelligence®. This highly collaborative project, completed in just 10 weeks, was a true team effort between Grohe’s in-house creatives and our production team, with fast, open communication driving every stage of the process.
Together, we produced five 60-second master films, synchronised versions for Milan Design Week, multiple 20-second cutdowns and teasers, a special 1:1 film for Grohe’s New York flagship store, plus high-resolution marketing stills and large-scale wall prints. From concept development to final delivery, our joint focus on quality, speed and creative problem-solving ensured every asset met Grohe’s global brand standards.
As part of the LIXIL Group, Grohe’s global reach and design innovation made this a standout collaboration for DW Studio. With sound design by Zelig Sound and a shared commitment to excellence, the result is a suite of content that elevates Grohe’s brand presence across multiple platforms and events worldwide.
Deliverables:
5x 60s Master Films
5x 60s Sycronised Films for Milan Design Week
5x 20s Cut Downs
5x 20s 9:16 Teasers
1x 60s 1:1 New York Flagship Store Opening
15x High-Res Marketing Images
5x 3m x 2m Wall Prints for Milan Design Week
Credits:
Credits:
Sound Design by Zelig Sound
Film 1: Grohe SilkMove™









Film 2: Grohe Aqua Pure









Film 3: Grohe Purefoam™








Film 4: Grohe SmartControl








Film 5: Grohe TurboStat™








Live GROHE Keynote
Premiere of the Aqua Intelligence films








High-Resolution Static Marketing Imagery




















'Behind the Scenes' - Adding a Human Element






'Behind the Scenes' - From Concept to Final Treatment



'Behind the Scenes' - CGI Breakdown Reel
Storyboard Development - 5x 60s Films



Director's Reel - Project Compilation Edit
Development Work








Early Look Development and Testing















