Grohe / Aqua Intelligence®

DW Studio is proud to have partnered with LIXIL Global Design to support the launch of GROHE Aqua Intelligence®. The strategically important project focused on presenting a curated selection of industry-leading innovations and proprietary technologies, where insight meets innovation, which are all rigorously designed with a consumer-first mindset.

GROHE approached DW Studio with a clear brief and direction to develop a series of engaging films that supported the strategy and translated advanced water technologies and engineering innovations into clear, visually compelling narratives. Through expressive storytelling and immersive cinematography, the series highlighted how GROHE combines intelligent engineering, performance, and human centric design to deliver Pure Freude an Wasser.

In close collaboration with the LIXIL Global Design Team, from mood boards to motion reference, we produced five 60-second master films, synchronised versions for Milan Design Week, multiple 20-second cutdowns and teasers, a bespoke 1:1 film for GROHE’s New York flagship store, as well as high-resolution marketing stills and large-scale wall prints. From concept development to final delivery, our shared focus and commitment to quality, speed, and creative problem-solving ensured every asset met GROHE’s exacting global brand standards.

GROHE’s global reach and design innovation made this a standout collaboration for DW Studio. With sound design by Zelig Sound and a shared commitment to excellence, the result is a suite of content that elevates GROHE’s brand presence across multiple platforms and events worldwide.

Deliverables:

5x 60s Master Films

5x 60s Synchronised Films for Milan Design Week

5x 20s Cut Downs

5x 20s 9:16 Teasers

1x 60s 1:1 New York Flagship Store Opening

15x High-Res Marketing Images

5x 3m x 2m Wall Prints for Milan Design Week

Credits:

Sound Design by Zelig Sound

Film 1: Grohe SilkMove™