Style Frames and Proof of Concept Animation

These show you our proposed visual style treatment for the video and are to be used to imagine what the wireframe will look like when fully rendered and all post work is finished. As set out in the proposal, we have developed a realistic look to the scenes, with the car and booth always remaining photo-real throughout. We have then used a variety of techniques to knock-back and stylise the look of the background to ensure this remains secondary to our hero's (the car and the booth) whilst subtly connecting the viewer with the feel of the Carboosh branding. When we enter the booth the treatment becomes more solid and real looking. The Damage Analysis section then employs more tech-orientated graphic overlays to give a feel of clever AI and technology that can't be seen by the human eye. These tracking search boxes will scan over the car and lock-on to the areas of the damage before giving techie read-outs.



Styles Frames - Road Scene
Style Frames - Retail Park Exterior

Proof of Concept Animation - Intro Road Scene

Style Frames - Inside Booth (Marketing Angle 1)

Style Frames - Inside Booth (Marketing Angle 2)

Style Frames - Inside Booth (Marketing Angle 3)

Style Frames - Inside Booth (Damage Analysis 1)

Style Frames - Inside Booth (Damage Analysis 2)

Style Frames - Inside Booth (Damage Analysis 3)

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Wireframe V1 (WIP)

As with all wireframes there is quite a bit of imagination required. We render these from the viewport for speed of development, so they can be a little ugly! Please refer to our 'Style Frames' and 'Proof of Concept' animation to get a feel for how we are proposing to render and treat these scenes. Please also note that this wireframe is WIP and there are scenes noted below that still need some attention, finessing and tweaking. There are also some scenes that are less developed than others - there are so many! Please read the notes below so you understand where we are.



Notes per frame...

000039
The logo intro is WIP and we plan to soften the transition into the road, we're also exploring the camera going the other way at the start. Please note this a wireframe and not the look! We have also debated here whether we actually need to show the logo at the beginning and whether we could just start on the car - leaving the app reveal as the first logo reveal? That would go better with the VO in our opinion.

000287
The animation of the competitor app screens and logos behind the car is a placeholder. These will pop up in a cool way and be 'jostling' around and fighting for your attention.

000305 - 000570
This first app sequence is all wireframe in render style but the app UI animation is our proposed treatment for this. 

000659 - 001709
The booth 'features section' is the least developed in terms of suggesting how it will look (as we don't have a style frame of this yet), but the camera moves and areas being shown are our proposed take on this. How we bring on and represent each feature (and label) is just very crude at the moment, so please assume these will be clever and cool! Hopefully you can get enough of an idea for how this moment will develop - the idea is that begins as an engineering plan and piece by piece it builds - a bit like 'Grand Designs'. This sequence will end by fading into the realistic retail scene.

001217
Please ignore the lack of Carboosh graphics on the exterior of the booth throughout - this will of course be there for the final render as per the style frames.

001320
The overlay graphics are all placeholder and will look similar in style to damage analysis graphics in the style frames - this is intended to show the inner AI at work. All of these will pop as the number plate is read. We thought it would be cool if the text was big in the scene and comes up a word at a time so you can read what's on the screen - this animation is not yet in this proof.

001724
Please see style frames for how the damage tracking boxes will look.

002056
The app icon is crudely added to the car at the mo, this will nicely pop up and then the '1' will pop in.

002188
The guide lines shouldn't be on this - please ignore these.

002715
From here onwards the app UI is not animated. However this sequence does show our proposed phone / desktop animations - please imagine the UI animating away :)

003168
The celebration moment is a place holder. We plan to have more of a party popper moment come out of the screen and really make this feel like like a fan-fare.

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