We will begin with an initial meeting to gain an overview of the project, including key dates and aims / objectives.
During the meeting we will also discuss what we will require from you, whether this be original CAD files,
branding assets or specific features and benefits that you would like to be included.

Following the Discovery Meeting, DW Studio will relay the information gained,
usually in the form of an initial email back to the main project contact.

Here, any misinterpretations from the briefing can be identified and resolved.
Any other questions that have come to light after the meeting can also be answered.

A comprehensive, itemised estimate will be produced based on the discussions.
The project will be outlined with an initial proposal with full project breakdown.

We may include similar project examples (that the cost is based on) to help you gain a clear idea of the final deliverables.

A formal acceptance of the cost estimate will then be required to launch
the project and be scheduled into the studio's workload.

Should your company require a purchase order, this can be attached to your quotation.

After an internal research and ideas generation stage is completed by DW Studio,
the results are presented to you through a written proposal.

Often this will be over Skype or face-to-face to ensure the ideas are explained clearly.
We will then be looking for feedback / approval from the key decision maker,
that will give the project a defined direction for progression.
Now we are getting to the nitty-gritty of the project!
A hand-drawn storyboard with specific scene-related video and imagery examples
will be demonstrated again over Skype or in person.

The focused mood-board will help to communicate suggested creative directions,
visual treatments and possible animation movements.

Any required script (if there is a voice-over) and / or on-screen labels will also be
included to really begin to pin down the key action and video content.
An 'animatic' is essentially the storyboard slides progressed into a considered and proposed edit for the video.
This stage is used to work out timings, text label wording, proposed action and general content of the video.
The look and animation is intentionally quite crude in order to keep it fast to edit.

This does make them a little difficult to watch and they require quite a bit of imagination,
but this is an important stage that we will then require approval on.
As we progress beyond this point, the content gets more time consuming
to adjust so this stage is the best time to make adjustments to the wording and content.
To test certain animation styles and ideas, DW Studio will provide a set of 'proof of concept'
animations that demonstrates how the proposed final video is intended to look.

Additionally, we will present a series of style frames to show you how some of the key scenes will look and feel.

With your approval of the animatic, we will progress the timings and content
into a fully animated wire-frame edit. At this stage, we are trying to really
cement the video structure, timings, camera moves and text label wording.

This is usually not the final, proposed look of the video but very often is a
series of very low resolution 'wireframe' renders to communicate the
structure and basic content of the video.

If the schedule allows, a low resolution proof will be submitted for feedback and approval.

This will be used to avoid rendering many scenes at a high resolution when it could
be more time effective to produce an initial low resolution proof.

This is it..! The final stage before your proposed final video is packaged up and delivered to you.

Here, if we have progressed through each of the stages as we should have, any amends should be minimal.
Then it's time to start seeing the YouTube and Vimeo viewing figures soar.