Animatic V2

Please find our revised animatic below. We've removed the shot where we move underneath the skin and adjusted the edit accordingly. We've also dropped a note in there (in red text) to remind us during this hair section to address your comments regarding the amount of hairs, spread of heat from the product and for only the hair to disappear - not the follicle. These will be addressed in the wireframe stage.




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Overall Theme: Black and Gold / Luxurious Tech

Our proposed theme for this video is a luxurious, and sometimes abstract, take on a what is a technology focused video. A feeling of premium quality product design - showcasing luxurious high-gloss black and gold elements mixed with cutting edge and reassuring inner technology superiority. Occasional but cleverly integrated live-action moments slotted in to give context to the potential purchaser. A carefully constructed storyline allows this piece to be equally effective as a 60 second spot, as well as in each required cut-down format.

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Key References

Below is a small selection from our research to support our storyboard. We begin with our key video references and then some specific staitc imagery moments that we have gained inspiration from. Please click on the images to enlarge and read the description to understand what it is in each image that we are refering to.

ASUS Zenbook
We love the luxurious black and gold of this reference with subtle blue tones. It's also a great reference for action and pace.
https://vimeo.com/204129505


Dyson Corrale™
A great example of a close-up tech video with the occassional inclusion of live action in a darkened environment.
https://youtu.be/bEDLqqZ8zsQ



Static References
We love the idea of starting the video in an abstract way to represent smooth skin with a gentle nod to silk flowing over perfectly stubble-free legs.
We love the idea of starting the video in an abstract way to represent smooth skin with a gentle nod to silk flowing over perfectly stubble-free legs.
Great references for the close-up abstract high-gloss render style we plan to use for product shots in the intro.
Great references for the close-up abstract high-gloss render style we plan to use for product shots in the intro.
This is one of our key references for look and feel, colours and graphic overlay.  We love the black and gold with gentle a blue hint from sensor light.
This is one of our key references for look and feel, colours and graphic overlay. We love the black and gold with gentle a blue hint from sensor light.
Explosion references for the intro - showing some of the key technologies from the product that the user wouldn't usually be able to see.
Explosion references for the intro - showing some of the key technologies from the product that the user wouldn't usually be able to see.
When the product is fully formed we like the idea of having a subtle backdrop and high-contrast reflections.
When the product is fully formed we like the idea of having a subtle backdrop and high-contrast reflections.
Some important references for the live-action lighting and technical treatment of how the woman reaches for the product. Bottom right is just a lighting reference.
Some important references for the live-action lighting and technical treatment of how the woman reaches for the product. Bottom right is just a lighting reference.
We love the lighting of the lady in this image
We love the lighting of the lady in this image
Some great examples of showing the hero processor chip sending out signals across the PCB.
Some great examples of showing the hero processor chip sending out signals across the PCB.
A lovely reference for the feeling of bright line shining.
A lovely reference for the feeling of bright line shining.
We like the idea of above and below skin - the under being not too science-like so easy to see the heat going down.
We like the idea of above and below skin - the under being not too science-like so easy to see the heat going down.
A reference for the hair colour and treatment - to go with our theme
A reference for the hair colour and treatment - to go with our theme
Graphical references from our own portfolio for how to represent being under the surface and communicating AI tech.
Graphical references from our own portfolio for how to represent being under the surface and communicating AI tech.
Pack shot references. Top left is a great for the gold and black lighting and material treatment. The other examples are lovely examples of simplicity and the product being upright for the final endboard.
Pack shot references. Top left is a great for the gold and black lighting and material treatment. The other examples are lovely examples of simplicity and the product being upright for the final endboard.
Additional endboard references for upright product floating off the floor with trailing power cable.
Additional endboard references for upright product floating off the floor with trailing power cable.
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Storyboard V2

Please find our proposed storyboard below. The storyboard is made up of quick 3d renders, basic photoshop mock-ups and hand drawings to communicate our ideas. See 'key reference' images above to help visualise our intentions. Please click on the images to enlarge and read the proposed action on each board. We look forward to your thoughts and taking you through this in more detail.



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Mood Edits

Please find a few 'mood edits' below to give you a very rough idea of the pace and tone of what we are proposing. Please note that these are quickly editted together videos from our research and key references. These are not our intended action, or treatment, but just presented here to give you a little flavour of what's currently out there and some ideas on our feelings towards the pace and flow of the video. There are a few different ideas below - some more energetic than others. All to be discussed of course.