Cox Powertrain is a British engineering company that has designed a game-changing diesel outboard. Delivering professional performance and robustness, with an unrivalled 300hp, the innovative, patented technology, within the CXO300 sets the new standard in marine propulsion.
The Cox Powertrain team has built a network of worldwide distributors to get the word out about their revolutionary new diesel outboard. As the company regularly attend all major marine events like Seawork International, the Monaco Yacht Show, Fort Lauderdale International Boat Show, Metstrade, and the International Work Boat Show, they required a way to showcase the new outboard in the best possible way.

DW Studio worked with Cox Powertrain to create high resolution CGI renderings that would help launch the CXO300 at this year’s Seawork event. The CGI image stills were then developed into an interactive 360 degree demonstration app, with a bespoke user interface for the iPad Pro. This enabled visitors at the Cox Powertrain exhibition stand to get a truly remarkable close-up view of the outboard, with an enhanced interactive experience. It even includes a customization feature, allowing various colour combinations to be interchanged easily.

Visit the full project case study here.