Overall Theme: Heightened Realism

Our proposed theme for this video is 'heightened realism' aimed to really hero the BGB brand and stand, giving it a premium feel against it's competitors. We plan to do this with high-considered lighting and texturing to make the BGB stand out from the crowd even more than it does in reality. The rest of the scene will purposely feel secondary and part of the side-show to the BGB experience. Alongside this treatment we will deliver a subtle technology focused sub-tone with informative graphic call-outs and spontaneous moments of controlled augmented reality to deliver and reinforce the message from the voice over script.

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Key References

Please is a small selection of imagery research to support our storyboard. Please click on the images to enlarge and read the description to understand what it is in each image that we are refering to.

To begin the video we propose a familair exhibition map graphic to instantly contextualise the viewer
To begin the video we propose a familair exhibition map graphic to instantly contextualise the viewer
This is of course our main reference for how the stand should look
This is of course our main reference for how the stand should look
An important reference is the real stand and how visitors interact with the space
An important reference is the real stand and how visitors interact with the space
We love the look of this area and aim to bring additional lighting to really hero the featured products.
We love the look of this area and aim to bring additional lighting to really hero the featured products.
This is one of key 'look and feel' references for the stand texturing and lighting. Premium materials and clever high-end lighting.
This is one of key 'look and feel' references for the stand texturing and lighting. Premium materials and clever high-end lighting.
We also like this reference for how premium it looks. This feels like a heightened reality showroom.
We also like this reference for how premium it looks. This feels like a heightened reality showroom.
This is one of key 'look and feel' references for the stand texturing and lighting. Premium materials and clever high-end lighting.
This is one of key 'look and feel' references for the stand texturing and lighting. Premium materials and clever high-end lighting.
We love the glass display cabinets currently in the stand design. This is a reference for lighting and how we can bring even more life to make the products feel extra special.
We love the glass display cabinets currently in the stand design. This is a reference for lighting and how we can bring even more life to make the products feel extra special.
Very much like the storyboard lighting, we think a top down focused light like this will help to single out and hero the BGB stand.
Very much like the storyboard lighting, we think a top down focused light like this will help to single out and hero the BGB stand.
This is a reference for singling out one area from a larger space - brightly lit with people silhouetted.
This is a reference for singling out one area from a larger space - brightly lit with people silhouetted.
This is a reference for singling out one area from a larger space - brightly lit with people silhouetted.
This is a reference for singling out one area from a larger space - brightly lit with people silhouetted.
The visitors could possibly be time-lapsed or have a cool effect to make the stand feel very busy
The visitors could possibly be time-lapsed or have a cool effect to make the stand feel very busy
This is our one killer product render style reference. Beautiful materials and lighting. Highly polished and perfect looking.
This is our one killer product render style reference. Beautiful materials and lighting. Highly polished and perfect looking.
To communicate additional product and service information we plan to have augmented relaity style call-outs popping out from products on display.
To communicate additional product and service information we plan to have augmented relaity style call-outs popping out from products on display.
We love the idea of a huge augmented reality wind turbine featuring in the video - bursting out of the stand and up into the rafters.
We love the idea of a huge augmented reality wind turbine featuring in the video - bursting out of the stand and up into the rafters.
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Storyboard V3

Please find our revised storyboard below - please note that this is not the style of the video. See images above to help visualise our intentions. Please click on the images to enlarge and read the proposed action on each board. The storyboard is made up of a simple 3d scene with no texturing and basic photoshop mock-ups / drawings to get the ideas across. We look forward to your thoughts and taking you through this in more detail.