Proposed Final Treatment V1
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Wireframe V2 - With Voice Over
Wireframe V2
Please find our Wireframe V2 above.
We require your approval of this asap so that we can confidently move on to lighting, texturing, final rendering and post production. We'll also then commission the voice over artist.
- Your feedback has been applied
- We now have all people animated and in position. We even have them sitting down!
- We have added final music choice
- We have the TV's on everywhere
Disclaimers:
- This is made up of quick basic wireframe renders and placeholders with no lighting, texturing, post production etc etc. So in general excuse the look!
- Ignore flickering in fine lines - this is just the wireframe render finish.
- We'll add the tall product from the innovation zone into the eco glass box as per your last feedback. Sorry we didn't have time to include it here.
- Some TV screens appear in front of foreground objects - this will be fixed in the full render.
- BGB logo on glass environmental area is just a placeholder (hence backing).
Disclaimers:
- This is made up of quick basic wireframe renders and placeholders with no lighting, texturing, post production etc etc. So in general excuse the look!
- Ignore flickering in fine lines - this is just the wireframe render finish.
- We'll add the tall product from the innovation zone into the eco glass box as per your last feedback. Sorry we didn't have time to include it here.
- Some TV screens appear in front of foreground objects - this will be fixed in the full render.
- BGB logo on glass environmental area is just a placeholder (hence backing).
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Overall Theme: Heightened Realism
Our proposed theme for this video is 'heightened realism' aimed to really hero the BGB brand and stand, giving it a premium feel against it's competitors. We plan to do this with high-considered lighting and texturing to make the BGB stand out from the crowd even more than it does in reality. The rest of the scene will purposely feel secondary and part of the side-show to the BGB experience. Alongside this treatment we will deliver a subtle technology focused sub-tone with informative graphic call-outs and spontaneous moments of controlled augmented reality to deliver and reinforce the message from the voice over script.
Our proposed theme for this video is 'heightened realism' aimed to really hero the BGB brand and stand, giving it a premium feel against it's competitors. We plan to do this with high-considered lighting and texturing to make the BGB stand out from the crowd even more than it does in reality. The rest of the scene will purposely feel secondary and part of the side-show to the BGB experience. Alongside this treatment we will deliver a subtle technology focused sub-tone with informative graphic call-outs and spontaneous moments of controlled augmented reality to deliver and reinforce the message from the voice over script.
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Key References
Please is a small selection of imagery research to support our storyboard. Please click on the images to enlarge and read the description to understand what it is in each image that we are refering to.
Please is a small selection of imagery research to support our storyboard. Please click on the images to enlarge and read the description to understand what it is in each image that we are refering to.
To begin the video we propose a familair exhibition map graphic to instantly contextualise the viewer
This is of course our main reference for how the stand should look
An important reference is the real stand and how visitors interact with the space
We love the look of this area and aim to bring additional lighting to really hero the featured products.
This is one of key 'look and feel' references for the stand texturing and lighting. Premium materials and clever high-end lighting.
We also like this reference for how premium it looks. This feels like a heightened reality showroom.
This is one of key 'look and feel' references for the stand texturing and lighting. Premium materials and clever high-end lighting.
We love the glass display cabinets currently in the stand design. This is a reference for lighting and how we can bring even more life to make the products feel extra special.
Very much like the storyboard lighting, we think a top down focused light like this will help to single out and hero the BGB stand.
This is a reference for singling out one area from a larger space - brightly lit with people silhouetted.
This is a reference for singling out one area from a larger space - brightly lit with people silhouetted.
The visitors could possibly be time-lapsed or have a cool effect to make the stand feel very busy
This is our one killer product render style reference. Beautiful materials and lighting. Highly polished and perfect looking.
To communicate additional product and service information we plan to have augmented relaity style call-outs popping out from products on display.
We love the idea of a huge augmented reality wind turbine featuring in the video - bursting out of the stand and up into the rafters.
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Storyboard V3
Please find our revised storyboard below - please note that this is not the style of the video. See images above to help visualise our intentions. Please click on the images to enlarge and read the proposed action on each board. The storyboard is made up of a simple 3d scene with no texturing and basic photoshop mock-ups / drawings to get the ideas across. We look forward to your thoughts and taking you through this in more detail.
Please find our revised storyboard below - please note that this is not the style of the video. See images above to help visualise our intentions. Please click on the images to enlarge and read the proposed action on each board. The storyboard is made up of a simple 3d scene with no texturing and basic photoshop mock-ups / drawings to get the ideas across. We look forward to your thoughts and taking you through this in more detail.
