Long term client Ansell Lighting required a creative CGI animation to promote their new automated smart lighting range OCTO. Fully rendered, hero product photography combines with bright, engaging graphics depicting connectivity and smart living, showcasing the flexible nature that the OCTO software brings.
A creative, illustrative style was developed to help give the informative CGI video a fresh, friendly feel. A bespoke architectural cross section of a modern, aspirational residential building was designed as the base for the action. By segmenting the living spaces, a feeling of personalised lighting is provided. The simplified rooms allowed many key scenarios to be played out, demonstrating the versatility of the automated lighting solution.
The video is being used to help educate B2B resellers of Ansell Lighting's product launch into a new market sector. It is also planned to be translated into many languages worldwide.