Proposed Final Video V2







Wireframe V3






Proof of Concept Animations
Please find below a selection of short fully rendered and comped moments from the video. These do not have the current feedback applied from the wireframe but we were keen to show you these and ensure you're happy before we commit to the remain scenes. We look forward to your thoughts.

From Wireframe V2 - Frame 003080

From Wireframe V2 - Frame 000765

From Wireframe V2 - Frame 000680

From Wireframe V2 - Frame 000869

From Wireframe V2 - Frame 001484

Installation Title Card

Mechanical Devices Title Card

Plugging Title Card








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Wireframe V2


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Wireframe V1




Intro Look Development



iTap Texturing Development






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Storyboard Research

Below are some the references that have inspired our storyboard development and creation.
Please read the descriptions to gain an understanding of what aspect of each reference was the inspiraiton.

We love how this text comes on and the feeling of soft focus. The dots and grid feeling gives it a lovely eningeering feel.
We love how this text comes on and the feeling of soft focus. The dots and grid feeling gives it a lovely eningeering feel.
We love how this text comes on and the feeling of soft focus. The dots and grid feeling gives it a lovely eningeering feel.
We love how this text comes on and the feeling of soft focus. The dots and grid feeling gives it a lovely eningeering feel.
This show how the dots can form a background to sit behind foreground product action.
This show how the dots can form a background to sit behind foreground product action.
Look and feel pipe reference with overlay graphics. Our pipe will of course be a below ground style pipe.
Look and feel pipe reference with overlay graphics. Our pipe will of course be a below ground style pipe.
We love the abstract floor - giving a feeling of engineering software and traditional technical GA drawings. The use of overlay graphics is also great to deliver primary and secondary information.
We love the abstract floor - giving a feeling of engineering software and traditional technical GA drawings. The use of overlay graphics is also great to deliver primary and secondary information.
This is a great reference of showing something underground but in a graphical more stylised way.
This is a great reference of showing something underground but in a graphical more stylised way.
Cutting away the pipe to show the iTap inside could be required. Again, overlay graphics to show measurements being taken and recorded.
Cutting away the pipe to show the iTap inside could be required. Again, overlay graphics to show measurements being taken and recorded.
The use of glowing LED and laser light will work beautifully against the reflective metals in the product.
The use of glowing LED and laser light will work beautifully against the reflective metals in the product.
This is our main reference for the texturing and lighting of the iTap.
This is our main reference for the texturing and lighting of the iTap.
Reference for the metal finish of the iTap and dark underground environment.
Reference for the metal finish of the iTap and dark underground environment.
Reference for the metal finish of the iTap and dark underground environment.
Reference for the metal finish of the iTap and dark underground environment.
Reference for the close up metal finish of the iTap and dark underground environment.
Reference for the close up metal finish of the iTap and dark underground environment.
We love the idea of a refletive floor or pipe with the lights of the product glowing and reflecting in the surface.
We love the idea of a refletive floor or pipe with the lights of the product glowing and reflecting in the surface.
We love lights of the products out of focus behind the main action. Imagine the box being a close up of the mechanical device being installed, with iTap in the distance below/behind.
We love lights of the products out of focus behind the main action. Imagine the box being a close up of the mechanical device being installed, with iTap in the distance below/behind.
Reference - we love the Intro text reveal and the engineering based feel of the scene.
Reference - great example of how we intented to show the different shapes and sizes of mechanical devices available.


Storyboard V1

Below is our proposed storyboard. Please note that this is not the style of the video, just a set of drawn images to suggest the action and content of each scene. Please refer to the references above to understand out visual and animation intentions for the video. Please read the description under each board to understand our intention.