An innovative and meticulously designed LED downlighter product from Ansell Lighting. Winner of the coveted 'Red Dot' product design award.
DW Studio were brought in during the early stages of the marketing campaign, and worked closely with the Ansell team to generate the video concept. Orbio360 has many unique capabilities and is a very user friendly product. With this in mind, human interaction scenes were integrated into the CGI.
Alongside the video, a high impact 30 second teaser video was created and used to grow online interest through social media channels. A series of super high-resolution static images was also created for the new Orbio360 printed brochure.