SmoothSkin / Pure Fit
A luxurious, and sometimes abstract, take on a what is a technology focused video. A feeling of premium quality product design - showcasing luxurious high-gloss black and gold elements mixed with cutting edge and reassuring inner technology superiority. Occasional but cleverly integrated live-action moments slotted in to give context to the potential purchaser. A carefully constructed storyline allows this piece to be equally effective as a 60 second spot, as well as in each required cut-down format.