SmoothSkin / Pure Unplugged

We were extremely honoured that SmoothSkin returned to DW for the third successive promotion video project, this time to promote their new 'Unplugged' product. A new game-changing product from SmoothSkin requiring an equally industry-changing video to help build excitement around its launch, whilst also educating the audience on the capabilities of the new cord-free product. The full creative process was undertaken from initial research idea generation, storyboards, animatics, wireframes, style-frames, proof of concept animations...through to the final treatment seen below. All to ensure the final video was on point and as effective as possible.

Smoothskin Unplugged Promo Video

Key Visuals

Loops

Storyboard Development

The Process - Storyboard / Wireframe / Reality

Wireframe Version 1

Smoothskin Final Video