DW Studio Ltd - High-end CGI video and stills to promote high-end products and brands.

Nextbase approached DW Studio in late 2022 with a brand-new product development - the Nextbase IQ. A smart dash cam set to revolutionise the marketplace.

DW Studio were commissioned to create early product teaser videos for the initial launch at CES in Las Vegas. Based on the success of that campaign DW were then commissioned to deliver a full suite of CGI marketing material that's since been used across all platforms for the full release of the product in November 2023. We are incredibly proud to have proposed, designed and produced such a wide range of CGI marketing content for this campaign.

The deliverables were:

- 54 High-Resolution CG Static Product Images
- 15 sec Teaser CG Video
- 30 sec Launch CG Video
- 90 sec Modular Features CG Video

Additional Credits:
Sound Design for Teasers: www.zeligsound.com

HERO IMAGERY

Hero imagery is an essential component in any new product campaign. High-detail and high-resolution imagery that sets a brand standard and consistency for years to come.

We provided a full suite of images from a variety of angles. 2 products (front and rear cameras) all supplied on black, white and transparent backgrounds and across 3 colourways.

All imagery is perfectly consistent and with bespoke retouch to make this premium product sing on any marketing platform.

CGI TEASER VIDEO

EXTENDED CGI TEASER VIDEO

CGI FEATURES VIDEO - STORYBOARD

The was an extensive project that required us to fully understand each unique feature of this new product offering. We worked closely with the Nextbase marketing and technical team to fully engage with every function and feature.

Confident in our knowledge of the product we then designed and proposed ideas and concepts on how best to communicate these via CGI to their audience.

From initial mood board presentations, to storyboards, proof of concepts, wireframes...right through to the final treatment. All supplied with UK, EU and US regional variations.