British design studio Claydon Reeves approached DW Studio to produce a fully CGI video series for the ground breaking Aeroboat. As this progressive boat design incorporated power and propulsion by luxury brand Rolls-Royce, this video had to really push boundaries that breaks with tradition.
The initial requirement was to develop a creative teaser video that captured succinctly the luxury design features and craftsmanship of the boat. DW Studio collaborated with Art Director Marco Ammannati, commissioned by Claydon Reeves, to produce a thrilling and high-end video. Production has already begun on an additional full-length video to complement the teaser.
To align with the enormous Rolls-Royce heritage that the Aeroboat brings, the teaser echoes the luxury brand's innovative developments. Using the transformation of materials, the video physically builds the boat using a variety of CGI treatments and techniques. Without fully revealing the whole boat, abstract and surreal shapes define the shape of the Aeroboat at a macro level.
The teaser video was used at the official launch of the Aeroboat during the SuperYacht Gallery exposition at London's exclusive Saatchi Gallery. To open the event's seminar, the video was played to an engaged audience, officially launching the unique luxury yacht.
DW Studio – Production
Marco Ammannati – Art Direction
Zelig Sound - Music & Sound Design