After the success of our creative, CGI promotional video for the Aeroboat S6, British design studio Claydon Reeves approached DW Studio again to produce a series of print advertising to promote the beautiful boat.
The magazine adverts were to be featured in luxury periodicals Boat International and The Superyachts, and so had to be created to the highest of standards.
Following proposals based on our research of the market, a romanticised aesthetic was developed to communicate the Aeroboat's historic aviation inspiration. The unique experience that the Aeroboat's design delivers had to be conveyed through the CGI imagery, demonstrating the grand arrival and departure.
DW Studio worked with guidance from Rolls-Royce branding team to make sure their identity was used appropriately and that the advert content successfully aligned with their brand.
Boat International Advertising
Research and Development
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